to add all Company’s brand terms as negative keywords in all paid search activities in order to
avoid any broad matching issues;
to clearly disclose the relationship between the Partner and the Company, including its Affiliated
Entities, if applicable, in any material produced or used by a Partner anywhere, including without
limitation blogs, publications and news sites, disclosing both non-financial and financial
relationships where applicable.
to follow and comply with the Company’s advertising guidelines for Partners, as provided to the
Partner by the Company from time to time, at the Company’s sole and absolute discretion.
7.8The Partner (and/or any of its Affiliated Entities) shall not, directly or indirectly:
Register or use domains, subdomains, keywords, search terms or other identifiers containing the
Company’s and/or its Affiliated Entities trademark(s) (a part of the Company’s name), the
Company’s trade names, the Company’s name or any words or depictions confusingly similar to
any of the aforementioned in any language without the Company’s prior written consent;
Bid on or purchase internet placement rights for a similar domain name or any part or similarities
thereof in any manner in any of its advertising and/or promotions, including but not limited to,
internet and web advertising;
Include a similar domain name or any part thereof, or similar variations, translations or
misspellings, in the meta tags of any web site code. This includes the meta title, meta keywords
or meta description;
Purchase, obtain or use, directly or indirectly, any keywords from third party platforms so as to
redirect traffic to the similar domain name;
Purchase a similar domain name or any part thereof, or any variations, translations or
misspellings thereof, for use in text links, banner ads, pop-upads or any other type of ad that
could be associated with a keyword campaign;
Use false advertising or in general false and/or fraudulent methods for attracting new Clients
online, launching the search engine and leading the search engine users astray, including, but not
limited to the use of the Company's Site URL with a Partner Link in the contextual advertising
systems, knowingly falsely redirecting users to a different website on the Internet;
Send traffic through automatic redirects on a website page;
Use ad fraud, including but not limited to impression/click/conversion/data fraud, and fraudulent
traffic sources, including but not limited to botnets/toolbars/click farms/other methods of
automated/fraudulent traffic such as automated bots and super cookies;
The use of questionable traffic sources including but not limited to parked domains, error pages,
juvenile, death & tragedy, sexually suggestive and violent content are not permitted;
Publish advertisement-like information on websites which contain or link to websites that violate
the Law, industry standards, ethics, and morality;
Publish advertisements with incorrect information about the services offered or with omissions
to the non-disclosure requirements of the risks to the Prospective Client.
Use malicious software with pop-up advertisements or advertisement-like mailings to email
addresses without consent to receive said mailings;
Purchase keywords with reference to BABA Option and/or other misspellings of the name on pay-